Determine your area of expertise within makeup artistry. Are you skilled in bridal makeup, special effects, editorial looks, theatrical makeup, or something else? Highlighting your specialization can help attract clients looking for specific services Offer personalized makeup experiences tailored to each client’s individual preferences, skin type, and features. Take the time to understand their style, personality, and the occasion they’re getting makeup for, and create a look that complements them perfectly Embrace diversity and inclusivity in your makeup artistry